CLIENT:  Phase One

SECTOR:  Photography

DISCIPLINE: Creative Direction, Photography

PROJECT TEAM:
Creative Direction and Photography by Van Duo
Retouching by Søren Saltoft Christensen @saltoftwork

COLLABORATOR:  Fritz Hansen

A collaboration between Phase One and Fritz Hansen—
two brands that represent high-end products and the highest quality in their own industry joined for a project.

Using Fritz Hansen as a case study, this series showcases how an iconic brand plans and executes a photo shoot using a Phase One XF 100MP Camera System. Using a clean and minimal set-up allows the objects to speak for themselves through sharp and high-quality imagery.

Vesterbrogade 20,
1620 Copenhagen,
Denmark

van duo © 2020